We started our SaaS near the beginning of a tech-craze in 2008-09, where a lot of big companies and apps were popping up that were starting to kill it. These... Read More

As outlined in a previous post, MRR is the amount of recurring revenue you generate in a given period. MRR does not include any one-off charges your clients pay you.... Read More

This post outlines what is included in the Cost of Goods Sold (COGS) calculation, specifically for SaaS or software companies. There has been a lot of confusion surrounding COGS for... Read More

Think about the effort and thought you put into your sales and marketing process. From refining your sales pitch, creating sales material, content marketing, social media, etc. As important as... Read More

A metric often overlooked, which is extremely important to the health and growth of a SaaS business, is expansion revenue. Most SaaS folks are fixated on the basic top-line metrics... Read More

If you were looking for some secret sauce to starting a SaaS with no money, I hate to break it to you, but that doesn’t exist. If you aren’t ready... Read More

It’s very easy to get complacent in any business, especially when things are going smoothly. When you’re getting a nice stable paycheck, business is growing steadily and you’re living a... Read More

I’m often shocked as to how many SaaS founders are unable to answer simple questions regarding the health of their business. If you’re a SaaS founder or operator and don’t... Read More

I recently had the privilege of being featured as a guest on a new and exciting podcast called Novel Podcast. The host is a very talented and inspiring entrepreneur named... Read More

Churn is arguably the single most important metric for the longevity, growth, and profitability of a Saas business. Starting from the beginning, churn isn’t really something you think about in... Read More