A topic that has gathered my attention a lot lately, is marketing. Marketing is a much more diverse and complex subject than people realize, and all ties back to understanding... Read More

One of the most common questions I get is regarding how Web4Realty came to be a remote company. Something that’s so normal from my perspective, is very uncommon from the... Read More

I recently consulted a very talented and gifted tech-entrepreneur. This individual is a highly-skilled developer who’s built several successful apps and business. For the longest time, I wrongfully assumed that... Read More

If you’ve ever seeked funding for your company, sold your business, or tried to get a bank loan, then you’ve probably heard the term “EBITDA” get thrown around. EBITDA (Earnings... Read More

One thing I’ve learned while managing a growing company, is that hiring the right people isn’t easy. My hiring and interviewing process has evolved quite drastically over the years. I’ve... Read More

Customer support is the backbone of any business. Given the competitive nature in almost every sector, making a continuous effort to enhance the support experiences for your customers are one... Read More

An important metric to look at as your company scales, is revenue per employee (how much money you make per employee). This is a great indicator to show how efficiently... Read More

There is no question about the benefits of working remote. It’s been over two years since we ditched the office, and officially took our company remote, and that’s one decision... Read More

A SaaS metric commonly overlooked is the Quick Ratio, which measures the growth efficiency in a company. Simply, it lets you know how well your SaaS company can grow its... Read More

The standard benchmark for SaaS companies is to achieve 3:1 (3 to 1) LTV to CAC ratio. This post looks at the ratio from a bootstrapped SaaS company’s perspective, and... Read More