Jake was one of the first couple dozen employees at Typeform, well before they blew up to the giant they are today. He joined the company when they were just doing $1M ARR and no apparent growth strategy.

In this episode, I’m speaking with Jake Stainer, the former head of Growth at Typeform. We’re talking about:

  • Specific product-led growth strategies that Typeform used
  • How Typeform used viral loops to accelerate their growth
  • How they used SEO to grow from zero to 30,000 signups per month
  • How to use LTV to determine that channels to advertise in
  • Much more!

This episode is filled with little golden nuggets. I had a great time speaking with Jake. I hope you enjoy!

Jake is the current Head of Growth at Travelperk, founded an online language learning app called Papora, and helps startups accelerate their growth.