It’s very easy to get complacent in any business, especially when things are going smoothly. When you’re getting a nice stable paycheck, business is growing steadily and you’re living a good lifestyle, it’s very easy to take a back seat and get comfortable.

If you’re ever feeling too much of this, you should be very worried. This is when you should snap out of it, and get in serious grind mode.

These are the moments when you have to start thinking about escalating your business, breaking into that next threshold, and setting new goals. Whether it’s breaking a revenue benchmark (ie. going from $1M to $5M), growing your team, or investing in more resources, it’s usually these moments of comfort where you know it’s time to start plotting and executing your next move. Too much comfort is usually a bad thing. It’s those feelings of uncomfort that usually mean you’re trying to move the needle and grow the business.

Business is very competitive and cutthroat. If you aren’t thinking about how to reach the next level, and be the leader in your industry, those next young and hungry entrepreneurs are going to catch you, eat you up and leave you behind.

Never settle and never get comfortable. Think bigger, always.